Corporate language.

How does a company, an association or an organisation develop its own recognisable language?
We will help you with this – from initial advice to concrete implementation.

Verbal representation of your core areas
We will analyse your areas of activity and and develop precise, understandable wording describing them for consistent use in internal and external communications.

Definition of relevant references
Whether its industry-specific language, guidelines provided by your umbrella association, scientific terminology, language for use in sales situations, or competitor messaging – we can help you define the right reference materials.

Language localisation
We will ensure that your message remains the same across all markets and regions – and functions well in its local setting.

Development of a basis for your use of language

• Preparation of a bespoke glossary
• Development/drafting of a list of abbreviations (if appropriate)
• Development of corporate style guides for consistent communication (typography, inclusive language (“gendering”), types of texts, phrasing, addressing the target group, treatment of sources, …)

Definition of sustainable processes in the language field
We will help you define clear responsibilities and workflows:

• Who is responsible for what?
• Which tasks are outsourced?
• What common documents form a basis for the work of those involved?
• How is quality assured over the long term?